![]() For instance, one brand, Seeso, asked, “Why is this GIF at the end of the post?” I have to explain that’s what Imgur users call the “cat tax,” which they sometimes put at the end of longer posts. We tell brands to embrace the customs of Imgur, in this case by tacking on an animal picture, or something similarly fun, at the end, just as a way to thank the community for viewing all the way through. (I can only discuss brands we already have in the pipeline - Budweiser, eBay, and NBCUniversal’s streaming video brand Seeso.) We beat the sales numbers we set for January, and it looks like it’s going to be an exciting quarter.ġ0 a.m.: I go back to my desk, respond to client emails, explain why we’re making certain decisions so clients understand the value of what we’re trying to do. It is a revenue-focused meeting, so we don’t talk creative strategy. ![]() This helps me understand what work looks like for the next 30 days, 60 days and 90 days. When I get up, I check my email for anything important, walk my Hungarian pointing dog and drive to work.ĩ:30 a.m.: Today was the weekly sales meeting, when we go over the brands we have and the ones coming down the pike. Before I go to bed, I always check my calendar to look for my earliest meeting so I can see how much sleep I can eke out. Here’s what her most recent Friday at Imgur’s San Francisco headquarters was like: Hodge and her dog SutterĨ:30 a.m.: I get up at the last possible second. The next step for the company, and Hodge, is to figure out how to take the highly customized ad product, and grow it in a way that doesn’t ruin what makes the site special. Digiday asked Hodge to walk us through a day in her worklife. “We want brands’ most entertaining content,” Hodge said. It is her job, for example, to help brands like eBay and Old Spice create Imgur posts that won’t make the notoriously skeptical community recoil from commercialism creeping into their space. It’s a site visited by mostly young, Internet savvy men, who lean toward the geek side. For a branded message to work, it has to fit seamlessly and authentically into the tone of the rest of Imgur’s fare. She has been tasked with turning the site’s communal hive of creativity into a place brands can advertise, facing challenges very similar to those at other startup communities, such as Reddit, where many of Imgur’s photos end up being shared. The 30-year-old is carving out a new role as creative strategist at the photo, GIF and video hosting site.
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